POWERS IRISH WHISKEY
A New Chapter in a Centuries-Old Story
Built on Heritage, Told Anew
SBF partnered with Irish Distillers to usher Powers into a new era; one that honors the brand’s depth and provenance while reframing it through a contemporary lens. Our task was equal parts excavation and reinvention: working alongside the archivist in Midleton, County Cork to trace Powers’ origins and uncover ephemera that hadn’t seen the light of day in decades.
OUR WORKBRAND POSITIONING & STRATEGY, BRAND GUIDELINES, CAMPAIGNS, ARCHIVAL ASSET CREATION, CONTENT CREATION, SOCIAL MEDIA, INFLUENCER PARTNERSHIPS & MORE
OUR INSPIRATION“Working in the archives was an immense privilege. Every label, every note, every forgotten artifact held a piece of the story, shaped by generations of pride and craft. That spirit is still alive and well. It was an honor to help carry that story forward and to be trusted caretakers of the brand at such a meaningful moment in its journey.”
Dublin Distilled
Shot in Dublin, the docuseries brought forgotten stories out of the archives and into the modern era, told with edge, style, and cultural relevance. Cut into longform and short-form content for use across channels, the series earned over 1.5 million views and 10 million impressions.
DOCUSERIES SPOTLIGHTRaising The Bar
When we were asked to create a custom bar that captured the heart of Ireland’s great pubs, we knew it had to feel right. From selecting the right species of wood to create that unmistakable sound when a glass meets its surface, to hand-painting insignias, no detail was overlooked.
THE MAKING OF THE POWERS BAR
