We were founded by a songwriter and producer who discovered the same things that make a great record make a great brand – and a former account director and artist who learned that brand-building leavened with the compulsion of art is unmatched in its power to move human beings. 

 

We work with brands the same way we create our personal work— with a high-touch mix of obsession and tenacity, making sure each execution fits into a larger narrative.

We don’t create fictions. Our approach is to find the ideas and stories within brands that move us. Then we bring those things to life for wider audiences and develop tools to allow them to be shared and spread easily.

Above all, we create and nurture the kinds of brands we love – brands that act like charismatic people.

Some of our collaborators:
  • PERNOD RICARD

  • PEPSI CO

  • POWERS IRISH WHISKEY

  • BANHEZ MEZCAL

  • BLACK LIPS

  • BOB DYLAN'S HEAVEN'S DOOR

Branding

Brand Strategy & Planning  •  Brand Manifesto & Communication Guidelines • Brand World Development • Advertising & Campaign Development • Brand Inductions • Sales & Distributor Tools • Copywriting

Design

Logo & Identity Design • Graphic Design & Illustration • Packaging Design • Signage, Shop Concepting & Design • Event & Environmental Design • Design & Procurement of Merchandise & Point of Sale

Cultural Integration

Music Programming & Management •  Influencer & Ambassador Programming & Management • Product Seeding & Sampling • Strategic Partnerships & Sponsorships • Brand Collaborations • Cultural Blueprinting

Photography Video

Art Direction • Digital & Film Photography • Video Treatments, Production & Editing • Custom Music Creation • Set Styling, Propping and Sourcing

Activation

Experiential Event Concepting & Production • Custom Brand Signage, Prop Design & Build • Staging • Trade Show Design & Production • Staffing & Street Team Management • Trade & Influencer Engagement

Digital & Social Media

Social Media & Content Strategy • Dynamic Content Creation • Community Management • Paid Advertising Strategies & Management • Reporting & Analytics • Website Design & Development • CRM Strategy & Email Communications

Brand Innovation

Innovation Ideation & Concepting • NewCo Product Brand Development & Packaging Design • Target Audience Profiling • Focus Market Testing

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© 2020 SMOKE BEFORE FIRE, LLC. ALL RIGHTS RESERVED.