Founded by a songwriter and producer who discovered the same things that make a great record make a great brand.

Alongside a former account director and artist, who learned that brand-building leavened with the compulsion of art is unmatched in its power to move human beings.

We work with brands the same way we create our personal work, with a high-touch mix of obsession and tenacity, making sure each execution fits into a larger narrative.

We don’t create fictions. Our approach is to find the ideas and stories within brands that move us. Then we bring those things to life for wider audiences.

Above all, we create and nurture the kinds of brands we love; brands that act like charismatic people.

Capabilities

Smoke Before Fire is a strategic, multidisciplinary creative studio that builds lifestyle brands big and small with lasting impact.