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Lillet Apéritifs
A Fresh Perspective for an Iconic Brand
Smoke Before Fire worked with Lillet to curate a fresh look and feel that exudes French sophistication and builds aspiration and intrigue with modern, female audiences across all touchpoints.
• BRAND STRATEGY & PROGRAM DEVELOPMENT
• EXPERIENTIAL EVENT PLANNING & CREATIVE DIRECTION
• ABOVE THE LINE MEDIA CAMPAIGNS & ASSET DEVELOPMENT
• SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
• BRAND & INFLUENCER PARTNERSHIPS
• INFLUENCER & TRADE ENGAGEMENT
• POINT-OF-SALE DESIGN & PRODUCTION MANAGEMENT
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