HEAVEN’S DOOR
Capturing the Spirit of the World’s Greatest Storyteller
Goes down smooth but you won’t soon forget it
When we were approached to help launch Bob Dylan’s whiskey, we signed on sight unseen. We saw an opportunity to create something that could stand on its own, with a point of view as singular as the man himself.
OUR WORKBRAND ESSENCE & GUIDELINES, GO-TO-MARKET STRATEGY, EVENT & TRADE PROGRAMMING, SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT, CONTENT CREATION, POINT-OF-SALE DESIGN & PROCUREMENT, CUSTOM GIFT PACKAGING, PRESS KIT DEVELOPMENT, CULTURAL SEEDING & MORE
“I take each thing as it is, without prior rules about what it should be”
We built a brand world around the existing packaging; one that pulled from Dylan’s visual language as much as his art and music. Inspired by his metalwork practice at Black Buffalo Ironworks, we translated material, texture, and form into content, custom merchandise, display systems, and tactile design moments.
BLACK BUFFALO IRONWORKS“Stepping into Dylan’s metalworking studio was incredible. The texture, the rust, the collected fragments from garages and farms across the country, every piece spoke to a deep love of craft. It was a privilege to get to translate that spirit into the brand.”
