When we were approached to launch Bob Dylan’s whiskey, we quickly signed on sight unseen.

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Working closely with the brand team (with Bob weighing in when it counted), we worked to develop a brand world around the existing packaging that could stand on its own. This involved drawing on Dylan’s passions and bringing his artwork from his metal-working shop, Black Buffalo Ironworks, to life. We worked quickly to develop custom merchandise and high-end display pieces worthy of the icon himself. Ahead of launch, we seeded product with industry tastemakers and were met with rave reviews.