Black Buffalo Ironworks
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Heaven's Door

When we were approached to launch Bob Dylan’s whiskey, we quickly signed on sight unseen.

Working closely with the brand team (with Bob weighing in when it counted), we worked to develop a brand world around the existing packaging that could stand on its own. This involved drawing on Dylan’s passions and bringing his artwork from his metal-working shop, Black Buffalo Ironworks, to life. We worked quickly to develop custom merchandise and high-end display pieces worthy of the icon himself. Ahead of launch, we seeded product with industry tastemakers and were met with rave reviews.

  • BRAND ESSENCE & GUIDELINES

  • BRAND STRATEGY & GO-TO-MARKET LAUNCH PLAN

  • EVENT & TRADE PROGRAMMING

  • SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT

  • CONTENT CREATION

  • POINT OF SALE CREATION & PROCUREMENT

  • CUSTOM GIFT BOX PACKAGING

  • PRESS ASSETS & PRESS KIT CREATION

  • CULTURAL SEEDING

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