BANHEZ MEZCAL
A Story of Heritage and Heart
Co-op Owned Mezcal from the Farm Families of Oaxaca
Banhez Mezcal is made by a group of families working together as one for a more promising future. SBF was brought in to help articulate this with clarity and care. We visited the palenques, conducted interviews with the mezcaleros and their families, and immersed ourselves in the people, process, and place. The result was a brand world grounded in Zapotec culture, rich with mythology and tradition.
OUR WORKBRAND GUIDELINES & STRATEGY, CONTENT CREATION, SOCIAL MEDIA STRATEGY & CHANNEL MANAGEMENT, TRADE ENGAGEMENT, POINT OF SALE CREATION & MORE
VISITING PALENQUES OF EJUTLA“We traveled through rural Oaxaca in the back of a pickup, making our way from one palenque to the next. At each, we were welcomed with incredible warmth – people cooked for us, invited us in. There was so much pride in their craft and generosity in the way they shared it. The clean air carried the scent of earth and distant smoke, it was a reminder of what it means to be truly connected to place, to people, and to purpose.”
Bringing the Brand World to Life in Market
We developed a strategic visual framework that could resonate across audiences, from sales teams to cultural tastemakers, while staying grounded in Banhez’s collective ethos. Every detail was considered with care to reflect the craft, pride, and community.
