Mexican Symbol Smoke Before Fire

Banhez Mezcal

Co-Op owned Mezcal from the farm families of rural Oaxaca, Mexico–working together as one for a more promising future for all.

We worked closely with Banhez, interviewing stakeholders and capturing content to gain a deep understanding of the community, its unique artisanal process, and the surrounding culture and mythology. Through this process, SBF created a brand world for Banhez that can be easily translated to everyone from sales representatives to tastemakers.

  • BRAND WORLD DEVELOPMENT

  • SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT

  • BRAND ESSENCE & GUIDELINES

  • BRAND POSITIONING & STRATEGY

  • PRODUCT PACKAGING & IDENTITY REFRESH

  • CONTENT CREATION

  • BRAND MERCHANDISE & POINT OF SALE DESIGN

  • PHOTOGRAPHY & VIDEO ASSET CREATION

  • TRADE & CULTURAL SEEDING

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