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Powers Whiskey

A New Chapter in a Centuries-Old Story

Smoke Before Fire worked with Pernod Ricard and Irish Distillers to reinvigorate and relaunch this historic brand, breathing new life into its programming and developing a brand world that resonates with modern whiskey drinkers. We implemented a visual and cultural overhaul with dynamic content serving to bridge the brand’s rich past with a new look and feel.

  • BRAND DEVELOPMENT & MARKETING STRATEGY 

  • PHOTO, VIDEO & GRAPHIC ASSET DEVELOPMENT

  • STRATEGIC PARTNERSHIPS & GRASSROOTS PROGRAMMING

  • SOCIAL MEDIA MANAGEMENT &  CONTENT CREATION

  • EVENT PROGRAMMING & EXECUTION

  • PRESS STRATEGY, TOOLS & ASSET CREATION

  • POINT OF SALE MERCHANDISE DEVELOPMENT & PROCUREMENT

  • AMBASSADOR PROGRAMMING & MANAGEMENT

  • DRINK DEVELOPMENT & STRATEGY

  • CULTURAL INTEGRATION & INFLUENCER SEEDING

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© 2020 SMOKE BEFORE FIRE, LLC. ALL RIGHTS RESERVED.