Powers Whiskey
A New Chapter in a Centuries-Old Story
Smoke Before Fire worked with Pernod Ricard and Irish Distillers to reinvigorate and relaunch this historic brand, breathing new life into its programming and developing a brand world that resonates with modern whiskey drinkers. We implemented a visual and cultural overhaul with dynamic content serving to bridge the brand’s rich past with a new look and feel.
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BRAND DEVELOPMENT & MARKETING STRATEGY
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PHOTO, VIDEO & GRAPHIC ASSET DEVELOPMENT
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STRATEGIC PARTNERSHIPS & GRASSROOTS PROGRAMMING
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SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
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EVENT PROGRAMMING & EXECUTION
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PR STRATEGY, TOOLS & ASSET CREATION
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POINT OF SALE MERCHANDISE DEVELOPMENT & PROCUREMENT
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AMBASSADOR PROGRAMMING & MANAGEMENT
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DRINK DEVELOPMENT & STRATEGY
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CULTURAL INTEGRATION & INFLUENCER SEEDING