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Lillet Apéritifs

Line that we wrote about Lillet

Smoke Before Fire worked with Lillet to curate a fresh look and feel that delivers on French sophistication and builds aspiration and intrigue with modern, female audiences. From positioning strategy to media communications to events and strategic partnerships SBF oversaw all touchpoints to ensure we hit the mark.

• STRATEGIC PLANNING & PROGRAM DEVELOPMENT

• CONCEPTING, PRODUCTION & CREATIVE OVERSITE OF CAMPAIGN VISUALS & ASSET SUITES

• CUSTOM POINT-OF-SALE DESIGN & PRODUCTION MANAGEMENT

• TOOL KITS FOR SALES & LOCAL MARKET TEAMS

• SOCIAL COMMUNITY MANAGEMENT & CONTENT CREATION

• COLLABORATIVE MEDIA PARTNERSHIPS