Embrace dolce far niente – pleasant idleness, the joy of doing nothing.
Smoke Before Fire worked with Malfy Gin to translate the brand’s vibrant, coastal presence into aspirational, escapism-led programming, point of sale elements and immersive campaigns and content. Working closely with the US team, SBF developed tools and assets to drive awareness and gain standout at key points of purchase, building on the brand’s continued success.
• STRATEGIC BRAND PLANNING & PROGRAM DEVELOPMENT
• CONCEPTING, PRODUCTION & CREATIVE DIRECTION OF CAMPAIGN VISUALS & ASSET SUITES
• CUSTOM POINT OF SALE DESIGN, PRODUCTION & DEVELOPMENT
• SALES & LOCAL MARKET TOOL KIT DEVELOPMENT
• SOCIAL AND DIGITAL MEDIA ASSET CREATION
• COLLABORATIVE MEDIA PARTNERSHIPS