Mexican Symbol Smoke Before Fire

Banhez Mezcal

Co-Op owned Mezcal from the farm families of rural Oaxaca, Mexico–working together as one for a more promising future for all.

We worked closely with Banhez, interviewing stakeholders and capturing content to gain a deep understanding of the community, its unique artisanal process, and the surrounding culture and mythology. Through this process, SBF created an ownable brand world for Banhez that can be easily translated to everyone from sales representatives to tastemakers.

  • BRAND WORLD DEVELOPMENT

  • SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT

  • BRAND ESSENCE & GUIDELINES

  • BRAND POSITIONING & STRATEGY

  • PRODUCT PACKAGING & IDENTITY REFRESH

  • CONTENT CREATION

  • BRAND MERCHANDISE & POINT OF SALE DESIGN

  • PHOTOGRAPHY & VIDEO ASSET CREATION

  • TRADE & CULTURAL SEEDING

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© 2020 SMOKE BEFORE FIRE, LLC. ALL RIGHTS RESERVED.